With vig built into those odds, the sportsbook can often guarantee a profit, regardless of the game or market’s outcome. Instead, operators seek to take similar numbers of wagers on both sides of any given betting market.

There’s no guarantee bettors will flock to one side of a bet and potentially give the sportsbook an easy profit. That 9% or $9.09 represents the sportsbook’s share and is essentially a surcharge for taking and processing your bet. In an even matchup, sports betting sites will typically offer odds of around -110 on either side.Ī $100 bet on those odds would pay out a $90.91 profit, leaving about 9% of your total bet with the sportsbook. If you’ve spent time on a sports betting mobile app, you know this isn’t how most odds look. In other words, a winning $100 bet would pay a $100 profit. Let’s say an evenly matched game is coming up where oddsmakers give each team a 50-50 shot to win. You won’t find any “vig” section within a sportsbook app, as the betting odds listed for a match or game already include the vig. Sportsbooks couch the vig in the odds they offer. Here is a list of our partners who offer products that we have affiliate links for. While we work hard to provide accurate and up to date information that we think you will find relevant, Forbes Advisor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impact any of the editorial content on Forbes Advisor. Second, we also include links to advertisers’ offers in some of our articles these “affiliate links” may generate income for our site when you click on them. This site does not include all companies or products available within the market.

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What does juice mean in gambling